A Random Walk

A Random Walk

Close-up of a smartphone playing an episode of "A Random Walk" featuring black-and-white abstract artwork as cover art.
Close-up of a smartphone playing an episode of "A Random Walk" featuring black-and-white abstract artwork as cover art.

A Random Walk is a podcast exploring the unpredictable paths of ideas, capital, and culture—named after the financial theory that markets follow a “random walk.” I created a flexible identity system inspired by that concept, using abstract, hand-drawn linework to represent nonlinear thinking. The visuals extended across podcast artwork, print, environmental graphics, and digital assets, giving each episode a distinct yet cohesive voice.

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Close-up of a smartphone playing an episode of "A Random Walk" featuring black-and-white abstract artwork as cover art.
Grouped artwork showcasing "A Random Walk" podcast branding in five colorways — each with abstract scribbles and a co-host’s name in neon tones.
Large mural painted on a red brick building featuring a Nelson Mandela quote in yellow text and promotional details for the "A Random Walk" podcast, including its Thursday release and streaming platforms.
Bold orange "A Random Walk" poster displayed on a raw concrete wall, with tagline and hand-drawn line art promoting weekly Thursday episodes.
Fluorescent green "A Random Walk" poster featuring white scribble-line design, set against a textured concrete wall on a sunny day.
Purple variation of the "A Random Walk" podcast poster mounted on concrete, featuring dynamic scribble-line design and promotional text.
Print poster with a textured dark background and yellow Nelson Mandela quote, promoting "A Random Walk" podcast and its Thursday release.
Promotional print piece for "A Random Walk" podcast featuring a cyan-gradient letter with program info alongside a black cover with cyan scribble-line graphics.
Branded black notebook with teal gradient spine and white "A Random Walk" text on the cover, secured by a black elastic band, placed on a clean white background.