Azalea

Azalea

Multiple phone screens scattered diagonally across a surface, showcasing various pages from the Azalea app, including dried flower collections, product detail pages, and a lighthearted homepage message.
Multiple phone screens scattered diagonally across a surface, showcasing various pages from the Azalea app, including dried flower collections, product detail pages, and a lighthearted homepage message.

When shopping for floral arrangements, whether it be for yourself or someone else, most people don't know where to begin. Azalea offers users the opportunity to explore fresh and dried floral arrangements, create custom bouquets, and take a quiz to discover what types of flowers/bouquets best match their situation—all from their phone. Azalea offers a fun and simplified process of selecting and buying flowers to ensure consumers are satisfied with their floral arrangements, no matter the situation.

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‹ Render Capital (2020)

The Trippy Chicken ›

Multiple phone screens scattered diagonally across a surface, showcasing various pages from the Azalea app, including dried flower collections, product detail pages, and a lighthearted homepage message.
A collage-style moodboard pinned against a soft green background, featuring brand elements for Azalea: Pantone swatches, flower photography, polaroids, and a handwritten quote by Marie Curie.
Five mobile phone mockups showing the Azalea floral app interface with a pastel color scheme. Screens display homepage messaging, flower collections, product details, and a cart summary.
Five Azalea app screens with a mint green background, displaying a mix of fresh and dried flower collections, product pricing, and shopping cart views.
Eight mobile mockups against a dark background, showing interactive quiz screens and DIY bouquet customization tools in the Azalea floral app.
Three phone screens against a light green background displaying the Azalea quiz experience, including color tone selection and event-based bouquet prompts.
Three product detail screens for Baby’s Breath bouquet on the Azalea app, featuring quantity selection, add-to-cart buttons, and complementary flower suggestions.
A hand reaches toward a flat lay arrangement of individual flower stems—tulips, carnations, mimosa—neatly taped to a neutral background.